At the beginning of 2023, brand founder Feng Mingqiang made the determination "I want to challenge and spend 200,000 to open a hot pot restaurant in Taikoo Li that is more delicious than the other restaurant." So President Feng opened the first old hot pot restaurant in Chengdu's leading restaurant brand gathering place. business district was born.
Principal Feng’s Lao Hotpot’s first store officially opened in March 2023. The highest table turnover rate in a single day reached 15 rounds, and the average daily turnover reached 90,000+, successfully opening a new era of hotpot!
In the post-epidemic era, how did Principal Feng’s Lao Hotpot break out of the red sea in just half a year? What did the man behind the brand do?

The original intention of catering is to return to the essence of "double improvement of people-efficiency and square-meter efficiency to achieve sustained repurchase power"
Since the establishment of Principal Feng’s old hotpot brand, founder Feng Mingqiang has always adhered to the original intention of “returning to the essence of catering”. In this industry that focuses on traffic and products, many people have forgotten that the essence of a hot pot restaurant is pyrotechnics and sociality.

Principal Feng's Lao Hotpot always adheres to the principle of "two light and four heavy".
Light decoration, light decoration. Create differentiated spatial scenes and immersively restore social scenes. Simple decoration but without losing the smoky atmosphere, the clean, bright and tidy store space provides customers with emotional value and quality experience.

Emphasis on the bottom of the pot, emphasis on dishes, emphasis on experience, and emphasis on operations. We have always adhered to product orientation, using a traditional iron pot and classic base ingredients to open up the market; using an innovative and curious dish "Roasted Pepper Chrysanthemum", which has been viewed more than 100 million times on the Internet; using a table of hot pot classic fresh ingredients to lock the taste buds of diners . The double improvement of people efficiency and square footage efficiency is the fundamental to achieve continuous repurchase.

Self-built traffic pool, continuous empowerment "detonates the entire platform, the key to store traffic conversion"
With the rise of the Internet, platforms such as short videos and Xiaohongshu have developed rapidly. Shooting videos, creating characters, and operating accounts... has become a skill that every caterer must learn.
Principal Feng’s Lao Hot Pot Company has its own incubation account with over one million fans across the platform and over 1 billion exposures across the entire network. Internet celebrity bloggers from all over the world compete to check in, and it has also become the hotpot restaurant of choice for major celebrities and actors.

In just half a year, the brand has covered all major platforms, formed spontaneous broadcasts, and become a phenomenon-level brand. Empower the brand's online exposure, help store traffic conversion, and empower every partner in an all-round way!

Strengthening the supply chain and efficient organization to "rapidly expand the delicious territory without worries"
The brand has only been established for half a year. With the popular launch of the first Taikoo Li store, it has opened two directly operated stores on Tianxiang Street and Financial City. As of October 2023, there will be more than 50 stores open or in preparation nationwide, and the delicious territory has expanded. The reason why we can expand so rapidly to Guangzhou, Lanzhou, Yinchuan, Zhengzhou, Wuhan and other cities is precisely because of the strong backing of the company.

The company continues to improve its supply chain system. All ingredients of the brand are produced at the headquarters and distributed to stores in major cities through exclusive cooperative logistics cold chains to ensure the freshness of the ingredients and the standard of taste. In addition, we have also reached strategic cooperation with well-known supply chain companies and built large warehouses to ensure that the supply chain is not broken.

The efficient professional team led by brand founder Feng Mingqiang has also become an important part of the brand's rapid expansion. Pre-opening headquarters training, in-store assistance during preparation, post-opening marketing support... Comprehensive assistance from pre-opening to post-opening, headquarters resource sharing, professional team empowerment... Do our best to help every partner .

Since its establishment, Principal Feng’s Old Hotpot has occupied a place on the Internet platform and has received rave reviews on major platforms. With the mission of "returning to the essence of catering", founder Feng Mingqiang uses practical actions to bring consumers the old hot pot that "locals love to eat more", and to bring more efficient quality services to partners. He never just talks, taking action is the key to creating a win-win situation!